Theshigen
BRANDING / CONCEPT DEVELOPMENT / CONTENT & SOCIAL MEDIA STRATEGY / COPYWRITING / CONTENT CREATION
Creative
Raconteur.
Hello there. So I suppose you’d like to know a little about me. Think the 90’s, Nirvana, Doom (PC game) and Command & Conquer (PC Game). A little bit rebellious, free-spirited and plenty curious. You know square pegs and round holes. That’s me. I'm always looking to take on new challenges and learn A LOT of new stuff. So check out my some of my ideas and work below ;)
Creative Head for Hire
THE COPYWRITER ERA
One of the big brands I’ve worked for in my copywriting days. It’s perhaps also the one I’m most fond of. Isn’t it always the case that your first big work is the one that leaves a lasting impression on you? Anyway... Audi needed a localised version for their global Land of Quattro campaign, and I came up with the catchy headlines and even the script for a Land of Quattro video. I think it turned out alright.
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Campaign: Land of Quattro
Client: Audi
THE E-COMMERCE CONTENT MANAGER ERA
Sometimes we often miss out those simple ideas that can go crazy popular. Harvey Norman had this RM10 doorbuster item and I saw the opportunity to tease their followers to build the hype for the Double 11 sale. This post ranks up there as one of the highest organic engagement for them to date. So can you guess what the item was?
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Campaign: Land of Quattro
Client: Audi
THE CREATIVE HEAD ERA
Ah this campaign taps into my copywriting chops. Wellness is from the root word well. So putting two and two together, wellness = doing something well. That was the genesis for this campaign. I particularly like the wacky social posts where we place the product like actual people in a scene. You want the product to be the hero? There you have it.
03
Campaign: Himalaya Wellness Range
Client: Himalaya
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STILL IN THE CREATIVE HEAD ERA
Came up with the vision for a social platform for XPANDER owners. Came up with the name XPANAUTS, inspired by cosmonauts. The XPANAUTS platform is a combination of Instagram's image focused content and Reddit's community driven rewards system with things like badges. Led the agency team in its design to deliver a brand-owned channel for Mitsubishi Motors Malaysia.
THE EARLY DAYS BLOGGER/WRITER
I'm ending this showcase with what started it all. As you can see, a bit of a game buff who started this writer's journey blogging about video games. One of the first gaming blogs in Malaysia. Malaysian Gamer was even shortlisted for the Digi WWWOW Awards in 2012. Later on I focused on an international audience with a strategy game blog.
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Looking to connect?
I'm available to collaborate with as a freelancer or full time Creative Head, writer or creator. Send me your inquiry with the form here.
