Theshigen

CREATIVE LEAD / COPYWRITER / CONTENT CREATOR | KUALA LUMPUR

Stay

humble,

grateful

& daring.

Hello there. So I suppose you’d like to know a little about me. That’s easy. Think the 90’s, Nirvana, Doom (PC game) and Command & Conquer (PC Game). A little bit rebellious, free-spirited and plenty curious. You know that thing people talk about. Square pegs and round holes. Yeah that’s me. I’m not the best (I think). Still lots to learn and grow. But maybe second best? So check out my second best ideas and work below ;)

THE COPYWRITER ERA
One of the big brands I’ve worked for in my copywriting days. It’s perhaps also the one I’m most fond of. Isn’t it always the case that your first big work is the one that leaves a lasting impression on you? Anyway... Audi needed a localised version for their global Land of Quattro campaign, and I came up with the catchy headlines and even the script for a Land of Quattro video. I think it turned out alright.

01

Campaign: Land of Quattro
Client: Audi

THE E-COMMERCE CONTENT MANAGER ERA

Sometimes we often miss out those simple ideas that can go crazy popular. Harvey Norman had this RM10 doorbuster item and I saw the opportunity to tease their followers to build the hype for the Double 11 sale. This post ranks up there as one of the highest organic engagement for them to date. So can you guess what the item was?

02

Campaign: Land of Quattro
Client: Audi

THE CREATIVE HEAD ERA

Ah this campaign taps into my copywriting chops. Wellness is from the root word well. So putting two and two together, wellness = doing something well. That was the genesis for this campaign. I particularly like the wacky social posts where we place the product like actual people in a scene. You want the product to be the hero? There you have it.